Promotional Money Program

Overview and Purpose

One of the unique benefits of the American Border Collie Association is the promotional
money program. Three dollars from each dog registration fee is reserved for redistribution to
member run events which promote the Border Collie throughout the United States and
Canada. Events can include: sheepdog trials, demonstrations, training clinics and
educational events. Online activities such as webcasts of competitions or educational
seminars may also be supported.

Requests for Promotional Money

Promotional money requests are considered biannually by the Board of Directors. The
deadlines for submitting requests are February 15 and July 15. Requests must be submitted
by a current member that is involved with organizing and running the event. The request
should include a detailed description of the activity or event for which money is requested.
Information should include: location, date(s), other key members involved, how many people
and dogs will attend, a rough budget for the event and the amount requested. Requests may
be mailed, faxed or emailed to the secretary’s office. Include any supporting material that will
aid in the board’s evaluation of your event.

Promotional Request Form

How are funds allotted?

The total promotional money available for distribution each year will be published on the
website and in the annual newsletter. The amount will depend on the number of registrations
processed and include any unused promotional money from the prior year. The Board of
Directors will review the requests submitted and apportion the available funds based on the
scope and features of each event. Events that promote the Border Collie to the general
public, that help educate people on training and proper use, and that showcase both the
quality and full range of work the Border collie is capable of are held in higher favor.